Car Advertising

First you’ll want to figure out which kind of car advertising you’re interested in being a part of. The first kind is when you have to drive for a certain amount of time, distance or on certain routes. The normal minimum is usually right about 500 miles a month. This is to make sure that the adverts are actually out on the road and have the opportunity to be seen by the public.

The second kind is when the service providers match your details to the companies advertising needs. You would have to let them know what your regular driving routine is, possibly where you live as well as the areas you frequently visit. From there, your driver’s profile will be matched to advertisers that find it suitable for their needs.

The third kind is when you get paid to park your car. Some companies just want drivers that will park their branded cars in an area that’s popular among their target demographic. For example, if the product is targeted towards young adults, parking near a college or university would be really beneficial. Just like that, all you have to do is park your vehicle in a busy area frequented by their target customers and cha ching! You’re making money.

There are service providers or middle man services that are designed to cater to each style of car advertising so you can find the one that suits you the best. Most provide their services free of charge to you because they get their payments from the advertisers that they successfully match up with drivers.

When you sign up you’ll probably have to give them your vehicle details, driving & parking routine, possibly even very minimal information on yourself or whoever will be doing the driving.

As far as vehicles go, most advertisers do prefer models that are less than 10 years old and in fairly good condition. They do usually accept vehicles of all shapes and sizes; from vans and minivans to two-seater sports cars & convertibles. When you are matched up with an advertiser and are officially representing them, they do require you to keep the outside of the vehicle clean. Who would want their brand represented on an unkempt, dirty vehicle right? It’s also important that you are a responsible driver that follows road rules and are well mannered on the road. Nobody wants a reckless driver that gives in to road rage…

With that said, many companies will use GPS tracking to make sure that you either a) are driving at least the minimum required distance in a month, b) are frequently driving in the areas populated by their target demographic or c) parked in places that help their target demographic see their adverts. They may also track other things like the amount of time you spend on the road, which hours of the day you’re on the road, or the approximate number of impressions the ads on your car have made.

It’s possible to use your company car to advertise, given that your company approves of course, and even sign up whole fleets of cars, vans or even trucks as a package.

There are so many benefits to car advertising. When you get matched to advertisers, you have the power to either accept or deny certain brands and campaigns. You can get some extra cash on a monthly basis without having to really do anything out of your regular routine that could possibly end up paying for all your vehicular expenses, your car is less likely to get stolen thanks to the unique wrappings, and you could get compensations from the car wrapping company if you refer someone to them!